.jpg)
So why was Brazil so smitten with “The Indian Way?” To be honest, it was a cheaply done telenovela with “Indian” Brazilian actors (some of whom somewhat pulled off looking Indian, and others of whom looked nothing close to Indian) and cheesy lines (the last of which was two people simultaneously saying “I love you” at the end of the episode).
Brazil was smitten…because it’s Brazil. And it’s a telenovela. Brazil LOVES its telenovelas, much like many countries in the world. However, in Brazil, these cheaply done telenovelas are different from those around the world. Until the 1970s, Brazil took telenovelas from Mexico and Argentina and changed them into Portuguese. However, in the 1970s, Brazil began to create its own telenovelas. It created telenovelas that starred and applied to the Brazilian people and the ups and downs of the Brazilians.
“But why in the world telenovelas?” we Americans ask as we sit in front of our well-produced, weekly shows like "Law & Order" and "Lost". The telenovelas are cheaply made with superficial, similar plots. However it offers something special to the Brazilian people. First of all, it is made by Brazilians, starring Brazilians, and totally Portuguese, something no show sent in from the U.S. can offer. Also, it is a show that is watched by people all over Brazil, all of whom are united in the evenings by the same t.v. program, regardless of social class, skin color or dialect.
And the telenovela, surprisingly, tries to recreate real life. The people in the telenovelas are often far from beautiful and of all colors and races. While there are a few gorgeous stars, the rest appear to be everyday people. The Brazilian telenovela is funny and easy to follow, something the hard-working people in Brazil look forward to after difficult days of work. And finally, as surprising as it is, telenovelas provide a way to confront political problems. They talk about controversial issues underneath the superficial scenes and drama and provide a way for Brazilians to begin talking about issues that are often skimmed over.

I often find myself watching the newest episodes of “Escrito nas Estrelas” (Written in the Stars) with the women I live with and am becoming hooked to the story. For a country that cannot invest in its movie industry like the American Hollywood can, the telenovelas are a fantastic way to unite Brazilians and provide them with Brazilian, prime-time showings that address the points the Brazilians want addressed in an inexpensive way.
The telenovela is a way to find something to talk about what anyone you meet. It’s a way to keep up with the newest clothing fashions. It starts new phrases and expressions. And, while to most of us, the cheesy drama and the terrible cinematography is a bit too much, to the Brazilian people, it provides a sense of pride, unity and reflection.